If your content answers a user's question comprehensively even if you don't use the exact keyword you rank. If you use the keyword 50 times but provide thin value, you disappear.

What you need to do:

• Audit your content: Remove repetitive keyphrases. Read your text out loud. Does it sound like a human or a robot?
• Focus on "People Also Ask": Structure your articles to answer specific questions directly.
• Trust Authority: Google is boosting sites with verified author bios and real business credentials (like a physical UAE address).

Is your site traffic dropping? Contact Ansel Web Solutions for a Semantic SEO Audit to recover your rankings.